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Built to Lead:
The Retreat Experience

July 24 - 31, 2025 (4 Spots Left)

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You’re not just here to take photos.
You’re here to lead.


This isn’t your average retreat.

It’s a full-on, soul-stirring, business-building experience designed for photographers who are ready to host their own transformational retreats and walk away with the blueprint to do it.

 

From July 24–31, 2025, join Catherine Kellie and a powerhouse group of women in breathtaking Greece. You’ll live the retreat magic while learning exactly how to create it yourself—from planning and pricing to marketing, content, and client experience.


Whether you’ve hosted before or you’re dreaming up your first one, this is your chance to stop wondering “could I really do this?” and start confidently saying “watch me.”

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Stunning Greek Setting

Blue water, white-washed villages, and sunsets that make your phone storage panic—this retreat unfolds in a seaside villa built for creativity and calm. The backdrop isn’t just pretty; it’s fuel for your vision, your content, and your soul. You’ll wake up every day thinking, “Yep, this is my office now.”

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Expert Guidance with Catherine Kellie

Spend your days side-by-side with Cat, the mastermind behind Alter Ego Boudoir. She’ll spill the real stories, shortcuts, and strategies that took her retreats from idea to sell-out success. No fluff—just proven know-how from someone who’s already walked (and danced) this road.

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Hands-On Blueprint Workshop

Forget passive note-taking. You’ll build your retreat step-by-step in real time—name, budget, marketing plan, timeline, everything. By the time you pack up, you’ll leave with a ready-to-launch blueprint that’s yours to plug in and profit from. Consider it your retreat recipe book.

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Women-Only, Power-Fueled Space

This retreat was built for her—the dreamer, the doer, the leader in the making. Every woman here is working toward something big, and we believe in the magic that happens when we learn, create, and rise together. This is a collaborative environment where ideas flow, support is real, and no one’s talking over you or minimizing your voice.

No boys allowed isn’t just a cute line, it’s a conscious decision to give women a space to speak freely, explore boldly, and show up fully. You'll feel it in every conversation, every photoshoot, every “you’ve got this” whispered across the table.
This is sisterhood, strategy, and soul—on purpose.

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All-Inclusive Experience

Lodging, most meals, excursions, stylized shoots, and pro content of you—all bundled into one smooth package. You get to focus on learning and creating while we handle the logistics, reservations, and snacks (because snacks are sacred).

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Limited Availability

We’re capping attendance to keep things intimate, collaborative, and camera-time friendly. When the villa is full, that’s it until next year—and future pricing will climb. If you’re feeling the pull, lock in your spot now and get ready to lead.

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Join us from July 24-31, 2025, for a week of inspiration, learning, and adventure in Greece.

Embrace this opportunity to grow as a photographer and create memories that will last a lifetime. We can't wait to see you there!

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Inclusions

↠ 7  nights of lodging in a stunning seaside villa — your home base for rest, creation, and transformation.

↠ A full, step-by-step education on planning your own retreat — including how to choose your location, set pricing, market effectively, manage logistics, and craft a signature experience that actually sells out.

↠ Branded content of you, created during the retreat. You’ll walk away with professional visuals to immediately start promoting your own.

↠ Hands-on learning by being part of the retreat itself. You’ll experience it as a guest while learning how to run it as a host.

↠ Participate in 3 high-end, stylized photoshoots in jaw-dropping Greek locations:
• Flying Dress | Greek Goddess | Grecian Village

↠ A full excursion day — trust me, we don’t half-ass adventure.
↠ A luxury dinner at a handpicked local restaurant + a celebratory night out.

↠ Most meals included — simple, fresh, delicious.

↠ A space just for women — no boys, no pressure.

↠ Deep connection. Real sisterhood. Lifelong friendships.

Learning meets lifestyle.
Strategy meets soul.
This is where your future retreat begins.


 

Honestly, I could charge well over $6,000 for everything included
— and it would be worth every penny.


But this experience?

$3444


Yes, really.
 

Lodging, meals, education, custom photos, luxury vibes, and the complete roadmap to launch your own transformational retreat — all in one unforgettable week.


This is a launch price. It will not be this low again.


📍 Your retreat dreams are ready to come to life. Are you?

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WHY GREECE?

Because when you’re stepping into something this big—you need a place that reminds you just how expansive life can be.

Greece is more than a beautiful backdrop.
It’s a feeling.

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The salty breeze, the ancient stone paths, the whitewashed villages perched on cliffs. It’s where time slows down and clarity speeds up. It’s where you remember who you are
AND who you’re becoming.

When you’re learning how to host retreats, you don’t just need spreadsheets and strategy (though yes, we’ll have that too). You need to feel the kind of transformation you’ll one day give to your clients.
Greece gives you that.

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It’s romantic, rooted in story and spirit, and designed by nature
to stir your creativity.
It holds both the luxury and the grit, just like any good retreat should.

You’ll learn what it means to lead women through beauty, adventure, and self-discovery, because you’ll live it first.

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LOOSE ITINERARY

DAY 1 
Arrival & Welcome!
Theme: Step In, Slow Down
4pm Check into our home for the week
6:30pm Gather for Dinner
8:00pm Evening Circle


DAY 2
Theme: The Anatomy of a Retreat
Morning Movement/Meditation TIme
Breakfast
Session 1: What Makes a Retreat Transformational 
Workshop: Finding your "Why" & Naming your Retreat
Lunch
Freetime or Poolside Connection
Session 2: Shooting this week - plan & guide
Dinner at the Villa
Evening Circle

DAY 3
Sunrise Photoshoot - Flying Dress
(so we can beat the crowds, ~6-7am)
Breakfast upon return
Theme: Build it Boldly
Session 3: Selecting your location, Pricing Your Retreat for Profit & Building Out the Budget
Breakout: Build your sample budget using our calculator
Lunch
Session 4: Marketing Your Retreat: Funnels, Emails, Waitlists
+ How to fill it!

Dinner & Coaching HotSeats
Evening Circle

Day 4 
Excursion & Content Day
Theme: Be the Brand
Group Excursion Day
Session 5: How to Capture & Repurpose Content
for Future Retreats
Dinner Out
Golden Hour Content Collection
Evening Circle

Day 5 
Photoshoot & Experience Flow
Theme: Design the Magic
Breakfast
Grecian Goddess Photoshoot
Workshop: Creating a Retreat Flow: Scheduling, Energy, Transitions
Dinner out
Evening Circle

Day 6
Theme: Slow Down to Soar
Gentle Morning: yoga, journaling, or walking to the village
Open Co-work Time by the pool: content editing, writing, brand clarity
Beach Day/Free Time
Sunset Beach Circle
Group Dinner at villa

Day 7
Sisterhood & Celebration
Theme: Lead with Heart
Breakfast
Grecian Village Photoshoot
Lunch
Session 6: Facilitating Vulnerability, Connection, and Impact at your retreat
Integration Time + Q&A
Casual Dinner and Barefoot Vibes
Final Golden Hour Content Moment
Evening Circle

Day 8
Theme: Step Into the Leader's Role
Breakfast
Session: Next Steps - Launching your retreat in 6 months, starting today!
Mapping your 90 Day, 6 month, 1 year Plan
Accountability Partner Setup
Final Golden Hour Content Moment
Celebration Dinner at the villa
Celebration Party!

Day 9 
Theme: You're Built to Lead
Breakfast
Closing reflections
Departure hugs

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This is an early sample Itinerary, as we get closer to the date a more accurate timeline will be available

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About Cat

Ever wonder who’s behind all the magic? That would be Cat Kellie: photographer, retreat queen, and your new favorite no-fluff mentor.
 

She’s the powerhouse behind Alter Ego Boudoir in Michigan, where women come to rediscover themselves, feel unstoppable, and get some seriously jaw-dropping photos. Now? She’s taking that same energy and showing you how to create experiences that change lives.
 

Cat’s built retreats that sell out, stir souls, and leave people saying, “Holy sh*t, that changed me.” She’s not just teaching you how to host a retreat. She’s letting you live one while learning how to lead your own.
 

She’s part coach, part hype woman, and all heart.
If you’re ready to lead bold, beautiful, unforgettable retreats… you're in the right place.

 

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Come hang with Cat and her team for a week that’s part retreat, part workshop, and all kinds of epic. You’ll laugh, you’ll learn, you’ll get the tools to run your own retreat...AND you’ll walk away with the kind of confidence that shows up on camera and in life.
 

This is your chance to level up your craft, step into your leadership era, and create something bigger than just photos. Let’s do this. 💥
 

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LOVE NOTES

⭐⭐⭐⭐⭐

"Making the decision to Have Catherine and her team at Alter Ego shoot my first Boudoir photoshoot, was the best decision ever, I left her feeling magical, feeling myself like I haven’t in a long time, I will be back for more. Her energy as a photographer and woman alone was a magical experience, I love her vibe and the way she made me so comfortable. I will only go to her."
- Jennifer L.
"I wanted a way to document my breast cancer journey and feel better about myself. Upon arriving for my photoshoot, my hair and make up were professionally done and then the shooting began. Cat made me feel instantly comfortable and beautiful. The best part was coming into view and select my photographs. I was thrilled with the results. The pictures made me feel confident, pretty and sexy. I am so glad I chose to make this investment in myself."
-Susan K.
"I’ve worked with Cat thru several stages of life (bride, newmom, newlook, etc.). I have had them taken as gifts to my husband, but my favorite is when it’s a gift for myself. I don’t care if you never post/display/share your pics and keep them hidden in your night stand. EVERY time you look at them it will remind you of how brave, strong, and beautiful you are! It is a life changing experience-and you get souvenirs!"
-Katie G.
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🔥 Here’s Everything You’ll Get:

  • 9 days, 8 nights in a dreamy seaside villa in Greece

  • Step-by-step retreat training with Cat Kellie

  • Your very own retreat blueprint, ready to launch

  • 3 epic styled photoshoots: Flying Dress, Greek Goddess, and Grecian Village

  • Hands-on content creation for YOUR brand

  • A full-day adventure + a night out in town

  • Personalized coaching + hot-seat sessions

  • Most meals included (because you shouldn't have to plan dinner too)

  • A women-only, hype-filled, soul-fueled environment

  • Sisterhood, strategy, and sunset magic

  • Oh—and a heck of a lot of fun

    The Possible Price: $6,200+

    The Price Right Now: $3444
    (Yes. All in.)

    🚨 This is a limited-time offer. Spots are capped, and once they're gone, they're gone.
    This experience will never be offered at this price again.

    👉 [Click below to grab your spot before it’s gone]

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